Rocket Singh doesn't quite hit the target!

Shimit Amin's Rocket Singh is an ambitious venture content-wise and that is in itself commendable. On the lines of Munnabhai series, it tries to unravel the humane angle, this in the murkiness of the cut-throat businesses like Munnabhai did in the medical profession and like its sequel did in the context of day-to-day life.

The Movie has all honesty and heart, an endearing protagonist, real characters. We relate to the Rocket Singh who, with rose-tinted glasses, comes to the big bad dog-eat-dog world straight from college. He gets insulted, abused by the roughshods to mend himself as one of them - corrupt, street-smart liers. Rocket does not relent and insists on having his way -business with a human touch!

While Rocket Singh gets our sympathy for his ordeals, the movie looses our sympathy when it starts dragging for too long over the nitty-gritties of computer selling/servicing business. The dialogues too are found wanting for such a powerful theme and most importantly the entertainment quotient, which is the reason for the tremendous success of Munnabhai series, is low. So we do get to yawn now and then. From someone like Jaideep Sahni and Shmit Amin who dished out 'Ab Tak Chappan' and 'Chak De', we could have expected something a tad better in script and screenplay. The plot has the holes. We wonder how would a business honcho who is in a service-centric business for so long does not know buying a brand without the brains and service behind it would mean nothing! Rocket Singh's character graph does not quite peak from an underdog to that of a victor. While Ranbir does quite well, his characterization is flawed and that that is why this despite being such a morality tale, he does not quite elicit an elation when the end credits roll. YashRaj's Rocket Singh with all its good intentions does not hit the target.