– Gopal Srinivasan, director of TVS Capital Funds
" Prahlad's ideas offer an intriguing blueprint of how to fight poverty with profitability." – Bill Gates
CK Prahalad, the celebrated professor of Michigan University’s Ross School of Business passed away a few days due to some unknown virus. He was an influential thinker who came up with ground-breaking ideas in corporate strategy. He was twice ranked as the world's most influential business thinker, most recently in October 2009, by the "Thinkers 50" list of the top 50 management thought leaders in the world, published by the leadership consulting firm CrainerDearlove. He was one of the few thought leaders India produced in the new age.
I personally remember him as the man who coined the word ‘Core Competence’. His thesis about how a company should differentiate from others in its sector made a splash. Ever since, the word has become so common in usage across the productive economy – from referring to a company’s assets to an employee’s. He later went on to use another expression, supposedly used by Franklin Roosevelt, to produce seminal works like "The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit" which lay the basis for targeting India’s largely rural market with mini versions of products like shampoos and soaps. The idea was to see the rural poor to customers and cater to them as a market. His idea looked audacious then as it was too simple! Before we knew, it sparked a sachet revolution in consumer market.
A few years before, one of my friends applying for Ross
1 comment:
quite a loss
im very sorry fr it
like the nobel prize comment
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